Identification and design of factors influencing nationalist of consumer by protection approach from small and medium enterprises (SMEs)

Supporting production and consumption of domestic goods is always a top priority in our country's economic and trade policy and a common approach in this regard, political and legal support and encourage the consumption of domestic goods by utilizing and stimulate patriotic feelings and pushing these feelings to use domestic goods and establish business of entrepreneurs. On this basis, the main problem of this study is to identify the components of the nationalist of consumer culture in support of small and medium enterprises. In this regard, and to respond to the problem mentioned the aim of this study is to take advantage from the research literature and referring to the opinions of experts, a model for nationalist of consumer culture in support of small and medium enterprises design. For achieve to purpose mentioned the Delphi method was used. Present results of Delphi, seven factors influencing nationalist consumer in supporting small and medium enterprises to include programing in the national media, teaching religious teaching to youth raising the social value of Iranian products, banning the propaganda of foreign products, requiring executive agencies to the use of domestic goods, enhance the functional value of Iranian products and enhance the emotional value of Iranian products detected.